By Usman Muhammad Zaria
A Non Governmental Organization known as The Challenge Initiative TCI, a in collaboration with Development Comminication Network DEVCOMS has tasked journalists to utilise innovation in telling stories around Family Planning.
A representative from DEVCOMS, Mr Onche Odeh, gave the task during a Review meeting with Jigawa state Family Planning Media focal group held at Manpower Development Institute Dutse, Jigawa state capital.
According to him, there is need to raise awareness, amplify the marginalised voices, hold office holders accountable and influence public opinion.
He pointed out that, “Speaking repeatedly about myth and misconceptions, can become a reinforcement”.
“It needs to be dealt with carefully and in an appropriate way and its important to develop a core set of messages that are both compelling and easy to understand before communicating,”
Mr Onche Odeh further tasked the network of the journalist working in Family Planning, to write innovative stories for impact, bearing in mind their audience.
He therefore, cautioned the journalists on the effective use of data and statistics on Family Planning to generate quality stories.
He advised journalists to utilize social media and online platforms such as blogs and online publications to reach a wider audience.
Social media he said, is increasingly becoming a primary source for news and information. Journalists can use it to their advantage by directly communicating the message to their audience.
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